Tasks: increase the percentage of customer goods` sales  through the development and implementation of the Brand Ambassador program.

Geography: Russia, 32 cities of Russia

Timeframe: 2014 – present time

Results:
– 81 Brand Ambassador in 30 cities of Russia;
– 19 supervisors in all cities where Brand Ambassadors are represented;
– Reduction of rotation on the project to 2 percent and below;
– Holding corporate events in November 2014 (Yalta) and September 2015 (Sochi);
– Expansion of presence to the best sales networks: Mvideo, Mediamark, DNS, Eldorado;
– Organized training on product and sales for EACH Brand Ambassador’a;
– Developed and implemented a flexible system of motivation that allows to promote the current models of NIKON equipment;
– Within the framework of the project a career development system was created, the best employees started working as trainers in the framework of the NIKON SCHOOL project; The leaders of the promo project are also involved in all-Russian and international exhibitions and photo forums