Tasks:
– Implementation of outsourcing project transfer from another agency with the implementation of all necessary procedures;
– Creation and implementation of a new sales management system;
– Implementation of a new approach to sales management;
– Implementation of a transparent system of mutual settlements.

Geography: Russia. M.Video, Mediamarkt, Technopark

Timeframe: 2017

Result:
– A new profile of Nespresso Demonstrator candidates was introduced;
– A system of training courses for Demonstrators has been built up to the end of 2017;
– The Demo Day productivity index increased from 0.6 to 1.2;
– The number of Zero Sales Days has been reduced from 55% to 38%;
– In the halfyear period, the share of sales in the coffee category increased from 32% to 45%.