Goals:
– Create field force management system and expand its geographical presence;
– Capture all network outlets of DIY merchandising;
– Create a “promo-consultants” project in key stores;
– Create analytical reporting system Set Up POS materials, stands e.t.c.

Geography: 20 cities of Russia / 110 shops

Chanel: OBI, Leroy Merlin, Castorama, Media Markt, Auchan, Zelgross, Subway, K-Routh, Arsenal Story, Your Home

Timeframe: August 2009 – present

Результат :
– Sales for various positions are increased by 30% – 50% per year;
– Every weekend in high season sales outlets occurs promotional demonstration;
– Reduced performance out-of-stock to the lowest level without restructuring the supply chain system;
– Constant monitoring of the situation in retail, which allows to make quick decisions in the sales system.