Goals:
– Organization of the start of sales of Harman products in the Media Markt retail chain;
– Launch of a merchandising project in Moscow and St. Petersburg;
– Organization of the national motivational program with full development of mechanics and site creation;
– Organization of events in gender holidays in the Media Markt retail chain;
– Launch of Harman flagship store on Kuznetsky Most str.

Geography: Moscow and St. Petersburg

Timeframe: January 2013 – present

Results:
– Professional installers and acoustics fans of HARMAN are selected and trained;
– According to GFC report, annual sales grew by 37%;
– After the start of the project for 8 months, the share of the shelf increased by 68%;
– The organization of complex online reporting for merchandisers.