Goals:
– Sales of action cameras Increase sales of GoPro action cameras;
– Implementation of sales plans for accessories, 2 accessories for 1 camera;
– Maintaining merchandising on GoPro brand stands.

Geography: Moscow

Timeframe: from December 2014 – nowadays

Results:
– A motivation system designed to promote GoPro accessories has been developed and implemented;
– During the project, more than 2500 thousand units were sold;
– The conclusion of a new line of cameras on the market were successfully made.