Goals: increase sales of Electrolux equipment, increase the share of equipment sold in each TT, increase brand loyalty among buyers and sellers of TT by creating a long-term program Brad Ambassador.

Geography: 39 cities of Russia and Belarus

Timeframe: August 2014 – until now

Results:

• The growth of sales of the company’s products from 20 to 38% (depending on the category of goods).
• 190 promo-sellers Electrolux Ambassadors are represented in 11 trade networks, in 39 cities of Russia and Belarus.
• A system of motivation has been developed that takes into account seasonality and explosive sales by the end of the year, a system of targeted items that takes into account the situation in each particular store.
• A system of training aimed at the effectiveness of promo-sellers in TT and motivating the result is built.
• Organization of corporate events with interactive training formats (campus projects).