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Информация о проекте:
Клиент:

ELECTROLUX

Срок реализации:

August 2014 - until now

География:

39 cities of Russia and Belarus

Результат:

190 Brand Ambassadors

Share:

Goals: increase sales of Electrolux equipment, increase the share of equipment sold in each TT, increase brand loyalty among buyers and sellers of TT by creating a long-term program Brad Ambassador.

Geography: 39 cities of Russia and Belarus

Timeframe: August 2014 – until now

Results:

  • The growth of sales of the company’s products from 20 to 38% (depending on the category of goods).
  • 190 promo-sellers Electrolux Ambassadors are represented in 11 trade networks, in 39 cities of Russia and Belarus.
  • A system of motivation has been developed that takes into account seasonality and explosive sales by the end of the year, a system of targeted items that takes into account the situation in each particular store.
  • A system of training aimed at the effectiveness of promo-sellers in TT and motivating the result is built.
  • Organization of corporate events with interactive training formats (campus projects).

 

Адрес

2-й Колобовский переулок, 9/2 стр.1

Телефон

+7 495 642 30 69

E-Mail

contact@qualitage.ru